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Influence & Persuasion

2 Hours Dual CLE & 2 Hours Mediation Ethics

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want your child to help out around the house, you usually need to persuade them. If you want to convince your spouse or partner to adopt a change, help your co-workers make choices, or choose the best place for lunch, influencing and persuasion are taking place.

In the context of human interaction, and interpersonal conflict, we will compare and contrast how and why we use influence and persuasion.

Learning Outcomes

By the end of this course, you'll be able to:

  • Describe what diversity and its related terms mean
  • Make decisions about using persuasion versus manipulation
  • Apply the concepts of pushing and pulling when influencing others
  • Describe different techniques for getting persuasive conversations and presentations underway
  • Make a persuasive presentation by using the 5 Sā€™s
  • Apply storytelling techniques to extend influence
  • Leverage concepts of neuro linguistic programming in everyday influence and persuasion


Your Instructor


Dr. Clay Phillips
Dr. Clay Phillips

Dr. Clay Phillips is a mediator, mediation and Soft Skills trainer with more than 20 years of experience helping others resolve the most difficult and complex conflict and disputes in their lives.

As a mediator he has mediating hundreds of civil disputes and lawsuits including employment, personal injury, product liability, wrongful death, medical/dental malpractice, residential mortgage foreclosure, and highly contentious divorce and post-divorce disputes with great success. He is a Tennessee Supreme Court Rule 31 Listed General Civil & Family Mediator (Specially Trained in Domestic Violence Issues), as well as a Florida Supreme Court Certified Family, Circuit Civil & Appellate Mediator (#37581 FRA). Clay is also a Registered Mortgage Modification Mediator for the Florida Northern District US Bankruptcy Court.

As a trainer and coach, Clay believes in people... he believes in the good nature of people and that we each have an innate desire to learn and improve our lives and the lives of those closest to us. He has trained more than 1,000 mediators (for certification), and has provided immersive Soft Skills training workshops to several thousands of individuals in the private sector.

His more than 130 training programs, workshops, seminars, and online courses have improved the personal and professional lives of thousands in the legal, mental health, Human Resources professions and communities

Prior to his present career, Clay served on Active Duty for six (6) years as an operator in the US Navy Cryptologic Direct Support Element.

"I hope you find the information presented in my courses to be beneficial to you personally, and professionally." Dr. Clay Phillips


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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